The team was tasked with creating a brand based on an established product. The objective was to research consumer motivations for purchasing the product and develop a comprehensive brand strategy. The team chose to create a brand for collectible figurines sold in blind boxes, focusing on a theme of childlike wonder and feminine friendship with established characters. The visual identity needed to reflect this theme through bright colors and an assortment of patterns inspired by the playful nature of scrapbooking.
The team collaborated to develop the brand’s visual identity and packaging. My role focused on crafting the brand story, while one teammate conducted research on the collectible industry and market trends, and another was responsible for character design and other illustration assets. The illustrations were created using Adobe Illustrator, and the packaging structure was designed with Esko ArtiosCAD. The final deliverables included three distinct series, each featuring unique folded package designs that captured the brand’s playful and imaginative essence.
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Reach out to kvguerracastillo@gmail.com
