The client requested a redesign of the menu board and pull banner for Shasta’s Ice and More, an ice cream shop located at UH. They wanted a colorful, bright, and dynamic design that highlighted the variety of ice creams, drinks, and treats they offer. The existing product photos featured outdated packaging, poor lighting, and lack of focus, making it necessary to capture new, high-quality images to enhance the presentation.
New product photos were taken using a DSLR camera, edited in Adobe Lightroom, and isolated as transparent images in Adobe Photoshop. With these updated assets, drafts for the menu board and pull banner were created using Adobe Illustrator. Throughout the process, regular communication with the client ensured alignment on revisions until final approval was achieved. The designs were also reviewed and revised by the necessary channels and distributors to meet all required standards.
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Reach out to kvguerracastillo@gmail.com
