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Collectable Figurine Package Design

This team project involved creating a brand for a line of collectible figurines based on blind box products. The goal was to research and understand the chosen product, develop a brand that aligns with that research, and create a package design that follows our brand strategy.

packages of figurine products displayed
packages of figurine products displayed
packages of figurine products displayed

The team was tasked with creating a brand based on an established product. The objective was to research consumer motivations for purchasing the product and develop a comprehensive brand strategy. The team chose to create a brand for collectible figurines sold in blind boxes, focusing on a theme of childlike wonder and feminine friendship with established characters. The visual identity needed to reflect this theme through bright colors and an assortment of patterns inspired by the playful nature of scrapbooking.

The team was tasked with creating a brand based on an established product. The objective was to research consumer motivations for purchasing the product and develop a comprehensive brand strategy. The team chose to create a brand for collectible figurines sold in blind boxes, focusing on a theme of childlike wonder and feminine friendship with established characters. The visual identity needed to reflect this theme through bright colors and an assortment of patterns inspired by the playful nature of scrapbooking.

The team was tasked with creating a brand based on an established product. The objective was to research consumer motivations for purchasing the product and develop a comprehensive brand strategy. The team chose to create a brand for collectible figurines sold in blind boxes, focusing on a theme of childlike wonder and feminine friendship with established characters. The visual identity needed to reflect this theme through bright colors and an assortment of patterns inspired by the playful nature of scrapbooking.