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Variable Data Announcement Cards

The project involves designing an announcement card for UH’s Digifest, a reverse career fair for DIGM students. This includes conceptualizing an effective design and copywriting to market the event. The second part of the project focuses on researching potential recipients and integrating variable data into the InDesign document for customization.

A wooden desk by a window, with sunlight illuminating a laptop, notebook, and a decorative vase.
A wooden desk by a window, with sunlight illuminating a laptop, notebook, and a decorative vase.
A wooden desk by a window, with sunlight illuminating a laptop, notebook, and a decorative vase.

DigiFest is a reverse career fair where companies engage with students showcasing their portfolios. For their Individual Communication Processes final project, students were tasked with creating a marketing campaign for the upcoming DigiFest senior showcase. The primary challenge was to design a 6x9-inch variable data announcement card using XMPIE VPD Print Design software in Adobe InDesign, ensuring the design aligned with the event’s theme while maintaining consistency with previous promotions.

DigiFest is a reverse career fair where companies engage with students showcasing their portfolios. For their Individual Communication Processes final project, students were tasked with creating a marketing campaign for the upcoming DigiFest senior showcase. The primary challenge was to design a 6x9-inch variable data announcement card using XMPIE VPD Print Design software in Adobe InDesign, ensuring the design aligned with the event’s theme while maintaining consistency with previous promotions.

DigiFest is a reverse career fair where companies engage with students showcasing their portfolios. For their Individual Communication Processes final project, students were tasked with creating a marketing campaign for the upcoming DigiFest senior showcase. The primary challenge was to design a 6x9-inch variable data announcement card using XMPIE VPD Print Design software in Adobe InDesign, ensuring the design aligned with the event’s theme while maintaining consistency with previous promotions.